With the Bachelor of Communication (Strategic Communication) - previously known as (Public Communication), see your future career in advertising and/or public relations.
Within this hands-on course, you'll develop an extensive set of skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship and event management.
With a combined stream in Advertising and Public Relations, you'll gain practical experience and specialised skills that will prepare you for your future career. You’ll also explore communication across cultural, social and political contexts and learn how to create campaigns and strategies for today's digital world.
Real clients, real case studies With our hands-on approach to learning, you'll gain industry-relevant skills by exploring real case studies and campaigns. In the capstone subject, you'll spend an entire semester working on a brief from a real client. Past clients include NSW Multicultural Health, Dropbox, Isentia, City of Sydney and The Hunger Project, to name a few.
Specialised streams Within the Strategic Communication major, you will now specialise in both Advertising and Public Relations. This combined stream will give you the skills and expertise needed to pursue your dream career.
Accreditation The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA). The International Advertising Association also provides a Diploma in Marketing Communications if you study a particular pattern of subjects.
Industry connections Our strong industry connections will ensure you actively engage with industry throughout your degree, with the opportunity to undertake internships and participate in industry competitions.
Leading academics Our Strategic Communication teaching staff are renowned academics with extensive professional experience. Using a combination of theory and practical activities and assessments, they'll ensure you graduate with an extensive skill set and a portfolio of works, ready for your first interview.
Add a second major Expand your career opportunities by adding a second major to your degree. Options include Digital and Social Media, Journalism, Media Business, Social and Political Sciences or Writing and Publishing. An Honours degree is also available for outstanding students who want to prepare for higher degree research.
Graduate roles include communication strategists, public relations consultants, advertising executives, media liaison officers, event coordinators, publicity officers, political media advisers, advertising copywriters, community relations managers, marketing officers, integrated communication specialists, internal communication specialists.
For the capstone subject, we worked with Dropbox on a communications strategy, which we eventually pitched to the client. The Dropbox representative was really happy with us and even invited us to speak at their office as part of their innovation event, Hack Week. This was nerve-wracking but such an amazing opportunity.
Beattie Tow Bachelor of Communication (Public Communication) / Bachelor of Arts in International Studies (France) Project Consultant, KJA Consultancy
Having an actual client not only gave us a tangible and invested point of reference for our brief but also motivated us to deliver high-quality and well-rounded products. When someone actually has a stake in your work, you work a lot harder to achieve for them. This opportunity was second to none in preparing me for industry.
Clayton McKinnon Bachelor of Communication (Public Communication) (Creative Writing), Honours Marketing and Social Media Manager, InspirED HSC
I’m Wilson Kwong, and I studied a Bachelor of Communications at CUA, majoring in Public Communication.
And I now work at Ogilvy Sydney as a Social Community Manager.
Once I knew that I wanted to be a part of the communications industry, CUA was always my first choice.
What I enjoyed most about my degree was the diversity of experiences on offer.
Even though I studied public relations I was kind of able to explore my interests in advertising, UX and app design, and that’s especially important for people in my line of work because we’ve got to adapt to so many different roles.
So the broader your skill set, the easier that will be.
The great thing about working in Marketing is that no two days are ever the same. Some days I might be out on a shoot, other days I might be at my desk editing content that we’ve just shot, and other times I might even be brainstorming new content and campaign ideas.
My advice to CUA students is to get involved in extra-curriculars, and really diversify your skill set as much as possible.
Landing that first job can be tough, and I found that having those extra experiences under my belt really helped me stand out from the crowd and gave me that edge.
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